The new visual identity unites all platforms and formats while giving each one room to express itself.

SVT (Swedish Television) is an independent public service media corporation, and to meet the challenges of tomorrow SVT needed to become more accessible. Happy F&B was assigned the task of tying up all the loose ends and bringing SVT together under a single visual umbrella. The new visual identity unites all platforms and formats, while giving each one room to express itself. 

In the news offering I created the new logotypes for Morgonstudion, Rapport, Aktuellt and Lokala Nyheter – which are all based on SVT typeface Publik – a sans serif. All serifs and other adjustments of the letters is hand drawn to create a well-balanced wordmark.

louisejansson_portfolio_SVT_Aktuellt
louisejansson_portfolio_SVT_Lokala_nyheter
louisejansson_portfolio_SVT_Morgonstudion
louisejansson_portfolio_SVT_Rapport