All serifs and other adjustments of the letters is hand-drawn to create a well-balanced wordmark.

All serifs and other adjustments of the letters is hand-drawn to create a well-balanced wordmark.

SVT (Swedish Television) is an independent public service media corporation, and to meet the challenges of tomorrow SVT needed to become more accessible. Happy F&B was assigned the task of tying up all the loose ends and bringing SVT together under a single visual umbrella. The new visual identity unites all platforms and formats while giving each one room to express itself. 

In the news offering, I created the new logotypes for Morgonstudion, Rapport, Aktuellt, and Lokala Nyheter — which are all based on SVT typeface Publik — a sans serif. All serifs and other adjustments of the letters is hand-drawn to create a well-balanced wordmark.

louisejansson_portfolio_SVT_Aktuellt
louisejansson_portfolio_SVT_Lokala_nyheter
louisejansson_portfolio_SVT_Morgonstudion
louisejansson_portfolio_SVT_Rapport