What I did:
Visual identity / Brand guidelines / Photoshoots / Brand guardianship / Motion design direction / Digital design / Bank card design / Iconography / Illustrations
With some 8 million customers, Swedbank is one of the largest banks in Sweden and the Baltics. Together with my team at F&B Happy we created an identity that allows varied expression with a warm and welcoming tone of voice, with a clear and guiding purpose. We updated almost every aspect of the brand identity — a new custom-made typeface, graphical elements, a broader color palette, new image style and new graphical elements — to better reflect who Swedbank is and be able to express it anywhere along the customer journey.