Business idea and concept / Naming / Visual identity / E-commerce design / Web design / Design applications
at Nord is a digital marketplace for Scandinavian interior design, fashion and lifestyle that I founded in 2020. The idea with at Nord is to create the given place for Scandinavian brands and designers to sell their products on, and for consumers to find new, undiscovered and unique design items.
at Nord will never compete with the big players in the same field. Instead, at Nord differentiate with an identity that attracts new, young and independent Scandinavian brands. An identity that still has the typical Scandinavian aesthetics, but is more personal and human with hand-drawn illustrations and use of colors.
I’m the creator of the brand and concept. I have also built and designed the site (based on WooCommerce). All product and styling images for products that are sold on at Nord are created by the brands themselves.