The identity of Louise Backman Smith is bold and typographically based to emphasize the power of words.
The identity of Louise Backman Smith is bold and typographically based to emphasize the power of words.
The identity of Louise Backman Smith is bold and typographically based to emphasize the power of words.
The identity of Louise Backman Smith is bold and typographically based to emphasize the power of words.
The identity of Louise Backman Smith is bold and typographically based to emphasize the power of words.
My role:
Design Director and Designer
What I did:
Visual identity / Web design / Design applications
Louise Backman Smith, wrdsmth, is a talented freelance copywriter and translator. Since her work is all about letters and words the identity is typographically based — no color or other fuss is needed. The classic geometric sans typeface Sofia Pro is used in large size to emphasize the power of words.
