The identity of Louise Backman Smith is bold and typographically based to emphasize the power of words.

Visual identity / Design applications

Louise Backman Smith, wrdsmth, is a talented freelance copywriter and translator. Since her work is all about letters and words the identity is typographically based — no color or other fuss is needed. The classic geometric sans typeface Sofia Pro is used in large size to emphasize the power of words. 

Louise Backman Smith – wrdsmth – identity
Louise Backman Smith – wrdsmth – logotype
Louise Backman Smith – wrdsmth – business cards
Louise Backman Smith – wrdsmth – identity
Louise Backman Smith – wrdsmth – business cards
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