A generous and flexible identity with visual tools to act clear and guiding.

Visual identity / Service design / Design applications

With some 8 million customers, Swedbank is one of the largest banks in Sweden and the Baltics. Together with my team at F&B Happy we created an identity that allows varied expression with a warm and welcoming tone of voice, with a clear and guiding purpose. We updated almost every aspect of the brand identity — a new custom-made typeface, graphical elements, a broader color palette, new image style and new graphical elements — to better reflect who Swedbank is and be able to express it anywhere along the customer journey.

During the three years I worked with the Swedbank identity, I was lead or had a central role in the following projects:

– Visual identity tools and guidelines
– Motion concept and guidelines
– Infographic concept and guidelines
– Photoshoots (brand imagery)
– Brand guardianship
– Stationary concept
– Event concept
– AGM concept
– Office concept and branding
– Start page concept (swedbank.se)
– Icon and symbol illustrations
– Digital design principle visuals
– App onboarding visuals
– App icon production
– ATM visuals

Happy-FB_Swedbank_Tool_Typography
Happy-FB_Swedbank_Tool_Graphical_element_01
Swedbank identity window display
Swedbank symbols
Swedbank identity start page
Swedbank symbols
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swedbank identity woman working
Swedbank icons
Swedbank podcast
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