The identity of Louise Backman Smith, wrdsmth, is consciously minimalistic and bold to emphasize the power of words.

The identity of Louise Backman Smith, wrdsmth, is consciously minimalistic and bold to emphasize the power of words.

Louise Backman Smith is a talented freelance copywriter and translator. I made this mini identity to get her name and contact information out.

Since wrdsmth is all about letters and words, the identity is consciously minimalistic — no color or other fuss needed. The classic geometric sans typeface Sofia Pro is used in a large size to emphasize the power of words. 

Louise Backman Smith is a talented freelance copywriter and translator. I made this mini identity to get her name and contact information out.

Since wrdsmth is all about letters and words, the identity is consciously minimalistic — no color or other fuss needed. The classic geometric sans typeface Sofia Pro is used in a large size to emphasize the power of words. 

Louise Backman Smith – wrdsmth – identity
Louise Backman Smith – wrdsmth – logotype
Louise Backman Smith – wrdsmth – business cards
Louise Backman Smith – wrdsmth – identity
Louise Backman Smith – wrdsmth – business cards