A generous and flexible identity with visual tools to act clear and guiding.

A generous and flexible identity with visual tools to act clear and guiding.

A generous and flexible identity with visual tools to act clear and guiding.

A generous and flexible identity with visual tools to act clear and guiding.

A generous and flexible identity with visual tools to act clear and guiding.

Swedbank typography

My role:
Designer

What I did:
Visual identity / Brand guidelines / Photoshoots / Brand guardianship / Motion design direction / Digital design / Bank card design / Iconography / Illustrations

Agency: F&B Happy
Design Directors: Martin Lannering, Christian Knutsson, Kristian Hallberg
Motion Design Director: Christian Carlsson
Photographer: Jimmy Eriksson 

With some 8 million customers, Swedbank is one of the largest banks in Sweden and the Baltics. Together with my team at F&B Happy we created an identity that allows varied expression with a warm and welcoming tone of voice, with a clear and guiding purpose. We updated almost every aspect of the brand identity — a new custom-made typeface, graphical elements, a broader color palette, new image style and new graphical elements — to better reflect who Swedbank is and be able to express it anywhere along the customer journey.

Swedbank imagery
Swedbank graphical elements
Swedbank identity window display
Swedbank symbols
Swedbank identity start page
Swedbank symbols
Swedbank illustrations
Swedbank identity woman working
Swedbank icons
Swedbank podcast