A generous and flexible identity with visual tools to act clear and guiding.

A generous and flexible identity with visual tools to act clear and guiding.

A generous and flexible identity with visual tools to act clear and guiding.

A generous and flexible identity with visual tools to act clear and guiding.

A generous and flexible identity with visual tools to act clear and guiding.

With some 8 million customers, Swedbank is now one of the largest banks in Sweden and the Baltics. Together with my team at Happy F&B we created an identity that allows varied expression with a warm and welcoming tone of voice — with a clear and guiding purpose. We updated almost every aspect of the brand identity — a new custom made typeface, graphical elements, broader color palette, image style and new graphical elements — to better reflect who Swedbank is and be able to express it anywhere along the customer journey.

During the 3 years I worked with the Swedbank identity, I was lead or had a central role in the following projects:

Visual identity tools and guidelines
Motion concept and guidelines
Infographic concept and guidelines
Photoshoots (brand imagery)
Brand guardianship
Stationary concept
Event concept
AGM concept
Office concept and branding
Start page concept (swedbank.se)
Icon and symbol illustrations
Digital design principle visuals
Onboarding visuals
ATM visuals
App icon production

With some 8 million customers, Swedbank is now one of the largest banks in Sweden and the Baltics. Together with my team at Happy F&B we created an identity that allows varied expression with a warm and welcoming tone of voice — with a clear and guiding purpose. We updated almost every aspect of the brand identity — a new custom made typeface, graphical elements, broader color palette, image style and new graphical elements — to better reflect who Swedbank is and be able to express it anywhere along the customer journey.

During the 3 years I worked with the Swedbank identity, I was lead or had a central role in the following projects:

Visual identity tools and guidelines
Motion concept and guidelines
Infographic concept and guidelines
Photoshoots (brand imagery)
Brand guardianship
Stationary concept
Event concept
AGM concept
Office concept and branding
Start page concept (swedbank.se)
Icon and symbol illustrations
Digital design principle visuals
Onboarding visuals
ATM visuals
App icon production

With some 8 million customers, Swedbank is now one of the largest banks in Sweden and the Baltics. Together with my team at Happy F&B we created an identity that allows varied expression with a warm and welcoming tone of voice — with a clear and guiding purpose. We updated almost every aspect of the brand identity — a new custom made typeface, graphical elements, broader color palette, image style and new graphical elements — to better reflect who Swedbank is and be able to express it anywhere along the customer journey.

During the 3 years I worked with the Swedbank identity, I was lead or had a central role in the following projects:

Visual identity tools and guidelines
Motion concept and guidelines
Infographic concept and guidelines
Photoshoots (brand imagery)
Brand guardianship
Stationary concept
Event concept
AGM concept
Office concept and branding
Start page concept (swedbank.se)
Icon and symbol illustrations
Digital design principle visuals
Onboarding visuals
ATM visuals
App icon production

With some 8 million customers, Swedbank is now one of the largest banks in Sweden and the Baltics. Together with my team at Happy F&B we created an identity that allows varied expression with a warm and welcoming tone of voice — with a clear and guiding purpose. We updated almost every aspect of the brand identity — a new custom made typeface, graphical elements, broader color palette, image style and new graphical elements — to better reflect who Swedbank is and be able to express it anywhere along the customer journey.

During the 3 years I worked with the Swedbank identity, I was lead or had a central role in the following projects:

Visual identity tools and guidelines
Motion concept and guidelines
Infographic concept and guidelines
Photoshoots (brand imagery)
Brand guardianship
Stationary concept
Event concept
AGM concept
Office concept and branding
Start page concept (swedbank.se)
Icon and symbol illustrations
Digital design principle visuals
Onboarding visuals
ATM visuals
App icon production

With some 8 million customers, Swedbank is now one of the largest banks in Sweden and the Baltics. Together with my team at Happy F&B we created an identity that allows varied expression with a warm and welcoming tone of voice — with a clear and guiding purpose. We updated almost every aspect of the brand identity — a new custom made typeface, graphical elements, broader color palette, image style and new graphical elements — to better reflect who Swedbank is and be able to express it anywhere along the customer journey.

During the 3 years I worked with the Swedbank identity, I was lead or had a central role in the following projects:

Visual identity tools and guidelines
Motion concept and guidelines
Infographic concept and guidelines
Photoshoots (brand imagery)
Brand guardianship
Stationary concept
Event concept
AGM concept
Office concept and branding
Start page concept (swedbank.se)
Icon and symbol illustrations
Digital design principle visuals
Onboarding visuals
ATM visuals
App icon production

Happy-FB_Swedbank_Tool_Typography
Happy-FB_Swedbank_Tool_Graphical_element_01
Swedbank identity window display
Swedbank symbols
Swedbank identity start page
Swedbank symbols
louise-jansson_swedbank_identity_08b
swedbank identity woman working
Swedbank icons
Swedbank podcast
Happy-FB_Swedbank_Imagery_Together_02