A generous and flexible identity with visual tools to act clear and guiding.

With some 8 million customers, Swedbank is now one of the largest banks in Sweden and the Baltics. Together with my team at Happy F&B we created a generous and flexible identity that allows varied expression with a warm and welcoming tone of voice – but always with a clear and guiding purpose. We updated almost every aspect of the brand identity – a new additional typeface, graphical elements, broader colour palette, image style and new graphical elements – to better reflect who Swedbank is and be able to express it anywhere along the customer journey.

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