A generous and flexible identity with visual tools to act clear and guiding.

A generous and flexible identity with visual tools to act clear and guiding.

A generous and flexible identity with visual tools to act clear and guiding.

A generous and flexible identity with visual tools to act clear and guiding.

A generous and flexible identity with visual tools to act clear and guiding.

With some 8 million customers, Swedbank is now one of the largest banks in Sweden and the Baltics. Together with my team at Happy F&B we created an identity that allows varied expression with a warm and welcoming tone of voice — with a clear and guiding purpose. We updated almost every aspect of the brand identity — a new custom made typeface, graphical elements, broader colour palette, image style and new graphical elements — to better reflect who Swedbank is and be able to express it anywhere along the customer journey.

During the 3 years I worked with the Swedbank identity, I was lead or had a central role in the following projects:

– Visual identity tools and guidelines
– Motion concept and guidelines
– Infographic concept and guidelines
– Photoshoots (brand imagery)
– Brand guardianship
– Stationary concept
– Event concept
– AGM concept
– Office concept and branding
– Start page concept (swedbank.se)
– Icon and symbol illustrations
– Digital design principle visuals
– Onboarding visuals
– ATM visuals
– App icon production

With some 8 million customers, Swedbank is now one of the largest banks in Sweden and the Baltics. Together with my team at Happy F&B we created an identity that allows varied expression with a warm and welcoming tone of voice — with a clear and guiding purpose. We updated almost every aspect of the brand identity — a new custom made typeface, graphical elements, broader colour palette, image style and new graphical elements — to better reflect who Swedbank is and be able to express it anywhere along the customer journey.

During the 3 years I worked with the Swedbank identity, I was lead or had a central role in the following projects:

– Visual identity tools and guidelines
– Motion concept and guidelines
– Infographic concept and guidelines
– Photoshoots (brand imagery)
– Brand guardianship
– Stationary concept
– Event concept
– AGM concept
– Office concept and branding
– Start page concept (swedbank.se)
– Icon and symbol illustrations
– Digital design principle visuals
– Onboarding visuals
– ATM visuals
– App icon production

With some 8 million customers, Swedbank is now one of the largest banks in Sweden and the Baltics. Together with my team at Happy F&B we created an identity that allows varied expression with a warm and welcoming tone of voice — with a clear and guiding purpose. We updated almost every aspect of the brand identity — a new custom made typeface, graphical elements, broader colour palette, image style and new graphical elements — to better reflect who Swedbank is and be able to express it anywhere along the customer journey.

During the 3 years I worked with the Swedbank identity, I was lead or had a central role in the following projects:

– Visual identity tools and guidelines
– Motion concept and guidelines
– Infographic concept and guidelines
– Photoshoots (brand imagery)
– Brand guardianship
– Stationary concept
– Event concept
– AGM concept
– Office concept and branding
– Start page concept (swedbank.se)
– Icon and symbol illustrations
– Digital design principle visuals
– Onboarding visuals
– ATM visuals
– App icon production

With some 8 million customers, Swedbank is now one of the largest banks in Sweden and the Baltics. Together with my team at Happy F&B we created an identity that allows varied expression with a warm and welcoming tone of voice — with a clear and guiding purpose. We updated almost every aspect of the brand identity — a new custom made typeface, graphical elements, broader colour palette, image style and new graphical elements — to better reflect who Swedbank is and be able to express it anywhere along the customer journey.

During the 3 years I worked with the Swedbank identity, I was lead or had a central role in the following projects:

– Visual identity tools and guidelines
– Motion concept and guidelines
– Infographic concept and guidelines
– Photoshoots (brand imagery)
– Brand guardianship
– Stationary concept
– Event concept
– AGM concept
– Office concept and branding
– Start page concept (swedbank.se)
– Icon and symbol illustrations
– Digital design principle visuals
– Onboarding visuals
– ATM visuals
– App icon production

With some 8 million customers, Swedbank is now one of the largest banks in Sweden and the Baltics. Together with my team at Happy F&B we created an identity that allows varied expression with a warm and welcoming tone of voice — with a clear and guiding purpose. We updated almost every aspect of the brand identity — a new custom made typeface, graphical elements, broader colour palette, image style and new graphical elements — to better reflect who Swedbank is and be able to express it anywhere along the customer journey.

During the 3 years I worked with the Swedbank identity, I was lead or had a central role in the following projects:

– Visual identity tools and guidelines
– Motion concept and guidelines
– Infographic concept and guidelines
– Photoshoots (brand imagery)
– Brand guardianship
– Stationary concept
– Event concept
– AGM concept
– Office concept and branding
– Start page concept (swedbank.se)
– Icon and symbol illustrations
– Digital design principle visuals
– Onboarding visuals
– ATM visuals
– App icon production

Happy-FB_Swedbank_Tool_Typography
Happy-FB_Swedbank_Tool_Graphical_element_01
Swedbank identity window display
Swedbank symbols
Swedbank identity start page
Swedbank symbols
louise-jansson_swedbank_identity_08b
swedbank identity woman working
Swedbank icons
Swedbank podcast
Happy-FB_Swedbank_Imagery_Together_02