With popping colors the Garant organic grains stand out in the shelves.

With popping colors the Garant organic grains stand out in the shelves.

Axfood is Sweden’s second largest food retailer. Garant, which is an own-label product of Axfood, sells high-quality goods at a low price. Garant organic is a range of foods for ecological everyday life, that holds high quality and all goods come from a certified production. At BAS together with Stefan Sundström, I made the packaging design for the range of organic grains.

All Garant organic packaging uses a typographic layout with a custom hand-drawn typeface to unify the product category. The back of the packaging demanded a high level of typographic craftsmanship to neatly arrange the information. The colors are carefully selected (unfortunately not printed with as much love) to make the grain packaging stand out and differ from other grains in the shelves. 

Garant Ekologisk Bulgur
Garant Ekologisk Kamut
louise-jansson_garant_gryner_03
Garant ekologogiska gryn PMS färger