My role:
Design Director and Designer
What I did:
Visual identity / Brand guidelines / Photoshoot / Web design / Merchandise / Print material
Agency: Stendahls
Copywriter: Neil Clark
Photographer: Marcel Pabst
Stylist: Sabina Sung
HaleyTek is a joint venture between Volvo Cars and ECARX that develops software for Android-powered infotainment systems, for current and future Volvo and Polestar models.
Through Stendahls I got the task to create a visual identity for this newly started company. HaleyTek is an innovative company with an open approach that solves challenging technical solutions — and that's also how they want to be perceived visually. The result is a lively yet professional visual identity with a glowing green that attracts attention, and various typefaces to adapt the tone of voice depending on who they're talking to.