The symbol of Sounder expresses both sound and the environmental aspect in a simplistic and clear way.

Visual identity / Design applications

Sounder was the first brand in Sweden to sell environmentally friendly headphones. As much as 30% of Sounder’s profit goes to environmentally friendly organizations.

Sounder wants to encourage young people to make more sustainable choices. To attract the target group the brand is modern and lively, and hopefully some youngsters want to wear the symbol on a tote – it combines sound and the environmental aspect very neatly. Unobtrusive, but still a statement.

The Sounder logotype is featured in the book Abstract logo.

Sounder headphones
Sounder business cards
Sounder business cards
Sounder totebag
Sounder headphones
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